The McCann Erickson advertising agency commissioned 2Ci to create a video edit, set to DJ Seb Fontaines ‘Breezer’ music, presenting the Bacardi Breezer brand activity to the global sales teams. Each global territory had its own marketing budgets, events and campaigns to promote the Breezer brand, and the video edit acted as an introduction for a sales presentation on global events. A map of the globe would pin point territories, followed by footage of adverts, campaigns, events, parties and promotions for the country represented.
Credits: Bacardi Breezer ‘Global Reach’ (2002)
Company: 2Ci sound to light Ltd
Art Direction, Graphics and Branded Graphics: Gareth Evans
Library Graphics: Gareth Evans