Bacardi-Martini commissioned 2Ci to create a 3 minute promo as a swansong for the long running and popular advertising campaign featuring Tom the cat. With a small budget and a fast turn around, footage of Tom from the numerous TV and cinema adverts were re-worked into a storyline of Tom’s Last Night. No footage of human actors were allowed to be used in the final edit for budget reasons. The edit was broadcast on tv channels dedicated to various video bars/pub chains and clubs throughout the UK, plus shown at Bacardi-Martini events.
Credits: Bacardi Breezer ‘Tom’s Last Night’ (2003)
Company: 2Ci sound to light Ltd
Art Direction, Graphics and Branded Graphics: Gareth Evans
Library Graphics: Gareth Evans