Bacardi-Martini created superclub experiences by taking over Britain’s largest indoor arenas, like the Brighton Centre and Newcastle’s Telewest Arena. Constructing streets and buildings that you could enter and us as chillout and activity rooms - for example you could go into ‘Granny’ flats, sit and have a cup of tea with Grandma (a paid actor) sat of her sofa in front of the gas fire in her lounge while she does her knitting or you could go for a massage or reflexology session in another ‘house’... On the ‘street’ skaters, breakers and bmx riders entertained. The main rooms would hold thousands, and were graced with Samba and Carnival dancers flown in from South America, and the best DJs to spin the decks. No expense was spared.
2Ci provided live mixed graphics for the various arenas and rooms for the Vivid spectaculars.
Credits: Bacardi Vivid (2001-03)
Company: 2Ci sound to light Ltd
Art Direction, Graphics and Branded Graphics: Gareth Evans
Virtual VJ Creation and Operation: Kingsley Pratt
AV and Technical Support: Ed Martin
Livemix: 2Ci sound to light Ltd
Library Graphics: Gareth Evans