Peters and Beach commissioned 2Ci to create a looping 30 minute branded video graphics mix to be shown at a dozen bespoke events for Jameson Whiskey’s Christmas campaign. Instead of running a Christmas TV advertising campaign, a series of branded nights were organised in some of the UK’s premiere clubs, with specially invited guests. The graphics created had to reflect the current press advertising campaign with straplines like “98% of 4x4 drivers never go off road, 2% do” and “98% of man dream of Kylie, Kylie dreams of only 2% of men”. Luckily, Ed from 2Ci had just completed an ‘Kylie’ AV installation at Madame Tussards and had taken a bunch of photo’s which were manipulated and used in the mix (screenshots 7 and 8).
The 30 minute loop had a visual storyline that was created to flow from one advert strapline, print advert and associated imagery to the next.
Credits: Jameson Whiskey Christmas Campaign (2002)
Company: 2Ci sound to light Ltd
Art Direction, Graphics and Branded Graphics: Gareth Evans
DV Footage and Library Graphics: Gareth Evans
Additional Photography (Kylie): Ed Martin