Mtv commissioned 2Ci to create a 30 minute looping edit, with branded video graphics to be shown in large clubs for a European tour sponsored by Wall‘s icecream. Mtv supplied dozens of pop promo‘s to be added to the mix, and these promo‘s formed a storyline flow for the edit. Wall‘s branding consisted of only the heart icon, because each country has a different name for the brand, but everyone knows the swirling heart. Wall‘s supplied TV adverts, which needed heavy graphic manipulation with multiple layer and colour effects, as was the heart icon, and mixed with content from the video graphics library.
Wall’s later became a direct client of 2Ci, with branded graphics live mixed in various arena’s on the British festival circuit, as well as Wall's bespoke festival arena.
Credits: Mtv Shakedown with Wall’s Ice Cream (2003-05)
Company: 2Ci sound to light Ltd
Art Direction, Graphics and Branded Graphics: Gareth Evans
Additional Graphics and Branding: Alex Wills
Livemix: 2Ci sound to light Ltd & 2Ci events Ltd
Library Graphics: Gareth Evans