Mtv commissioned 2Ci to create a 30 minute branded video graphic loop for their annual Winter Jam event in the Alps. The brand sponsors (Lipton and Nintendo) had to have equal airtime, along with Mtv, and as with all of the multiple sponsor edits 2Ci have produced, each brand has to have a separate identity. Mtv supplied DV footage of snowboarding, which supplemented the graphics library for the edit. Lipton provided the same material supplied for the Isle of Mtv tours, which was very summer biased, so 2Ci showed the parallel between surfing on liquid H2O and snowboarding on frozen H2O. Nintendo, who supplied footage of various games, had the winter theme to parallel the summer vibe of Lipton.
Credits: Mtv Winter Jam (2003)
Company: 2Ci sound to light Ltd
Art Direction, Graphics and Branded Graphics: Gareth Evans
Library Graphics: Gareth Evans
Additional Footage: Mtv