Sauza approached 2Ci with a proposal to create a club tour utilising 2Ci‘s video graphics. When Godskitchen came on board, the resulting tour of the United States and Mexico was massive - with over 250 dates in the USA, including the Miami Music Festival, and over 150 dates in Mexico.
A 30 minute branded video graphics loop was commissioned, and was edited to synchronise with Godskitchen’s music policy. Sauza provided their print advert campaign as the basis for the 30 minute storyline, and a clear brief for the brand message and associated imagery, all detailed in their comprehensive style bible.
Credits: Sauza Tequila & Godskitchen Tour of USA & Mexico (2003-04)
Company: 2Ci sound to light Ltd
Art Direction, Graphics and Branded Graphics: Gareth Evans
Virtual VJ Creation and Operation: Kingsley Pratt
Additional Graphics and Branding: Alex Wills
Library Graphics: Gareth Evans