2Ci were approached to create graphics for the launch party for Boots new flagship store opening, in Covent Garden, London. This was the first in a chain of Boots re-vamped stores, to be located in all of Britain’s major cities, that made extensive use of audio-visual plasma and video wall displays for innovative PoS.
The launch of the Covent Garden store was also the launch of the new Pure Beauty brand. The party was a DJ-led event for invited guests and members of the press. The party was then replicated, with 2Ci providing visuals, at all of Boots flagship stores across Britain. Some of the visuals were edited into video loops to be used at PoS.
Credits: Boots ‘Pure Beauty’ Launch Parties (2001-02)
Company: 2Ci sound to light Ltd
Art Direction, Graphics and Branded Graphics: Gareth Evans
Virtual VJ Creation and Operation: Kingsley Pratt
AV and Technical Support: Ed Martin
Livemix: 2Ci sound to light Ltd
Library Graphics: Gareth Evans