2Ci were enlisted to provide both the visual content and AV hardware required to create a relaxed party atmosphere, and launch the CP Hart and Poggen Pohl flagship store in London. The showroom was bathed inside and out with gentle projections of fire (for the kitchens) and water (for the bathrooms), with subtle blended branding. Architects, interior designers and other invited guests were treated to chilled-out DJ tunes and culinary demonstrations. This formula was repeated, with 2Ci, in all of the main showrooms in the UK.
Credits: Poggen Pohl & C.P. Hart Launch Parties (2001-02)
Company: 2Ci sound to light Ltd
Art Direction, Graphics and Branded Graphics: Gareth Evans
Virtual VJ Creation and Operation: Kingsley Pratt
AV and Technical Support: Ed Martin
Livemix: 2Ci sound to light Ltd
Library Graphics: Gareth Evans