Notting Hill produced a A4 marketing brochure for Dancer DNA to help explain the software and its abilities to communicate a brand, and introduce the concept of brand experience at live events such as festivals and clubland. The brochure was not only designed in house, but also printed in house. The text and customer prices were printed on tracing paper, relevant case studies were selected, and then the brochure was square bound, allowing customisation for specific clients and pitches. Over 300 customised brochures were created.
Credits: Dancer DNA Marketing Brochure (1999)
Company: Notting Hill Publishing
Art Direction and Graphic Design: Gareth Evans
Illustrations: Kiaran Parr
Additional Illustrations: Gareth Evans
Photography: Notting Hill Publishers
3D ‘Creature’ Graphics: Dancer DNA