Icons from left to right:
01. Original Dancer DNA packaging. Launch was delayed, because of problems with software development, but the packaging and promotion had been already marketed. The Dancer DNA packaging was evolved to differentiate from failed launch.
02. Software Interface design with skins and Dancer DNA community website.
03. Flyer for the Miami Music Festival, and used as a general marketing flyer.
04. Flyer for marketing and PR use.
05. Trade adverts. Tall quarter page strip for CTW advert for Dancer DNA at Earl’s Court and full page advert for numerous publications and catalogues.
06. Logo font’s final evolution and front cover design for a marketing pitch (also used as flyer and adverts with additional text and images).
07. Launch Party invite. Designed in 3 sections with perforations, as a VIP ticket, flyer and postal response. Also as a poster and advert when seen complete.
08. Fly poster Bus Stop poster and A4 advert for various magazines and publications.
09. Dancer DNA final packaging. Front cover of sierra box. The design was continued with the jewel case packaging and inlay booklet.
10. A4 marketing flyer. A double page advert (when seen together) and the right page used as a single page advert and poster.
11. Postcards, flyers and the back of business cards (60 designs in total).
12. Postcards, flyers and the back of business cards (60 designs in total).
Credits: Dancer DNA Packaging & Promotions (1998-2000)
Company: Notting Hill Publishing
Art Direction and Graphic Design: Gareth Evans
Illustration: Ciaran Parr
Additional Illustration: Gareth Evans
Photography: Notting Hill Publishing
3D ‘Creatures’ Graphics: Dancer DNA